Employer’s Blog

Benefits for Working Parents

Every day they go to work, working parents sacrifice time that they could have otherwise used to make memories with their spouses and children. In return, they expect their employers to provide not only a salary but also benefits that help them and their families.

As benefits play such a vital role in employer/employee relationships, working parents should not only understand the benefits they and their families receive but also demand that those benefits match their families’ needs. At the same time, employers should take note of employees’ life situations and craft unique and attractive benefits packages that blend both traditional and voluntary options.

Traditional Benefits

Traditional benefits are those that many employers began offering in the years immediately following the Second World War. As employers shoulder the financial burden, employees receive these benefits at no cost.

Health Insurance

The most significant traditional benefit, health insurance protects employees and their families by paying for many medical services. Expecting parents should research their companies’ health insurance policies to ensure that their children have coverage from the moment they are born. Signing children up for dental or vision insurance may require additional forms.

Paid Time Off  

Paid time off benefits working parents in many ways. For one, working parents can use this time for vacations or other significant events in their children’s lives. Most employees gain additional paid time off each year that they stay with the company. 

401(k) or Other Retirement Plans

Although retirement plans benefit parents rather than their children, some retirement plans can reduce employees’ tax burdens, ensuring they have more money for their growing families.

Voluntary Benefits

Working parents with children of all ages appreciate when their employers offer voluntary benefits that improve their children’s lives. Unlike traditional benefits, employees – and not their employers – pay for them. However, as employees receive a group discount, they can both save money and choose the services that their families need.

Supplemental Health Insurance

Health insurance may cover most expenses, but up-front costs (e.g., premiums, the need for out-of-network specialists, travel, etc.) can still put a tremendous financial strain on families. Supplemental health insurance policies close the financial gap. Many policies allow enrollees to select the specific health benefits that match their financial and health needs.

Life Insurance Policies

Life insurance policies reassure employees that if something should happen to them, there will be money to take care of their surviving spouse and children. However, once an employee has children, the costs of these policies jump significantly. A cheap, long-term life insurance policy can put your employees’ minds at ease and increase their loyalty to your company.

College Counseling

Although employees may keep their supplemental health insurance and life insurance policies as their children become high school-aged, the complexity surrounding college admissions can put undue strain on parents and negatively affect their work performance. This challenge is one of the reasons that we at myKlovr designed the first virtual college counseling service that provides students personalized goals aimed at increasing their chances of college admissions success. At work, employees can review their children’s academic and extracurricular accomplishments at any time.

Final Thoughts

Employees’ benefits needs evolve each year after they have children. For this reason, your company should continuously monitor employees’ satisfaction with their benefits and research new ones you can offer in the coming years. Not only do benefits for working parents increase employees’ satisfaction and loyalty, but they can also, through word of mouth, help your company attract top talent.

Voluntary Benefits That Attract Top Talent

Voluntary benefits help companies diversify their benefits offerings and tailor them to the talented professionals they want to attract and retain. As companies and employees’ needs change, so can voluntary benefits.

In this article, we’ll discuss some of the most popular benefits that attract top talent, including myKlovr’s affordable college admission-counseling service.

Family Benefits

Many traditional benefits (e.g., health insurance) already help both employees and their families. However, as millennials who enjoy voluntary benefits start families, they will want voluntary benefits that help their spouses and children. Employers that offer these benefits can forge a deeper connection with their employees, reducing the odds that those employees will leave for other opportunities.

Voluntary benefits that help families come in many forms:

  • Public Transportation Passes
    • Employee benefit: Employees who take public transportation have more energy when they arrive at work.
    • Family benefit: Spouses and children can save money on travel in their local communities.
  • Gym Memberships
    • Employee benefit: Employees maintain good health, which saves employers money on health insurance plans.
    • Family benefit: Families can bond through physical activities.
  • Additional Health Insurance
    • Employee and family benefit: Families can save money on unexpected health emergencies.
  • Life Insurance Policies
    • Employee benefit: Employees, knowing that the policy will take care of their families if the worst should happen, feel higher loyalty toward their employers.
    • Family benefit: Families do not have to pay as much for life insurance policies.

Like with all voluntary benefits, employees pay a reduced cost compared to if they had obtained these services on their own. However, when it comes to providing voluntary benefits to employees with children, employers must consider not only how many employees have children, but also those children’s ages. As children age, so do parents’ priorities. Employees with young children may sign up for a life insurance policy, while employees with high school-aged children may desire something different.

That’s where myKlovr comes in.

How myKlovr’s Voluntary Benefit Meet Employers’ Needs

MyKlovr’s revolutionary voluntary benefit provides employers a new and unique way to attract and retain employees with high school-aged children. For a low monthly rate, students can make a custom profile, and after answering a few simple questions, receive individualized college admissions advice.

The system works by helping high school students create a series of academic and extracurricular goals for their freshman-senior years. Parents and other trusted adults (e.g., teachers, counselors) can view these goals at any time and keep track of when and how students complete them.

Students’ myKlovr accounts also boast a portfolio wherein students can curate their best academic achievements (e.g., research papers, projects, awards, etc.). This way, students do not have to rummage through four years’ worth of work when it comes time to write college application essays and ask teachers for recommendations.

Not only does myKlovr provide valuable advice and a place where students can organize their best work, but it also pairs students with colleges and universities that match their academic performance and potential. We at myKlovr are so confident in our ability to match students with potential colleges that we developed the MyKlovr College Acceptance Promise. If students do not receive an acceptance from at least one school in their College Match, myKlovr will refund their subscription fee.

In other words, if we make a mistake, we pay for it, and not your company.

Final Thoughts

To attract and retain the best talent, your company should offer voluntary benefits that positively impact employees and their families’ well-being. Start by researching your employees’ family lives and preferences. And if myKlovr doesn’t meet your employees’ needs at this time, keep us in mind as your employees’ children reach their teenage years.

Your employees – and their families – will thank you.

Six Rising Trends in Voluntary Benefits for 2019

Voluntary benefits have shown great promise in supplementing traditional benefits packages that include health insurance and retirement savings plans. However, attracting top talent means that companies must continuously refine which benefits they offer employees and how they roll out these benefits. For this reason, employers must keep up to date with the latest trends in voluntary benefits – trends that have a significant impact on employee retention.

That said, let’s look at six rising trends that employers should pay close attention to for the remainder of 2019.

Voluntary Benefits Are Expected Benefits

The first trend is not so much a type of voluntary benefit but an essential fact that all employers should know. By the end of 2019, most employees will want to work for companies that offer flexible benefits packages that provide some choice. Voluntary benefits provide employees agency, and even the smallest amount of agency can forge a bond between employees and their employers. 

Student Loan Relief

Students loans take years if not decades to pay back, and the stress of paying off loans can have a detrimental impact on your employees’ work performance. Also, consider retention. Employees burdened with loans are more likely to leave for another company that pays them a higher salary.

To offer student loan relief, your company matches student loan repayments up to a set dollar amount. The system works in much the same way as retirement matching. A student loan relief program can instill employee loyalty, as employees can pay off their loans faster than they would have been able to otherwise. Your company can also supplement this benefit by holding seminars on student debt – educating employees on other strategies they can use to pay off their loans and build excellent credit.

Financial Guidance

Young employees have more financial difficulties than student loans. Many employees struggle with saving, budgeting, and other skills. An automated savings plan costs your company very little and can go far in convincing employees that you have their best interests at heart.

In addition to savings plans, professional development courses and other tools can help your employees build their financial skills. No longer worried as much about savings or debt, they can focus more on their jobs.

Multi-Generation Support

In the generations since the Second World War, companies that offer childcare services have attracted employees with young families. However, as America ages, more and more employees find themselves caring for elderly parents and grandparents, as well. These responsibilities can negatively affect even the most talented and hard-working employees.

You can offer multi-generation support through discounts on elder care (e.g., nursing services, physical therapists) and additional financial assistance for employees who act as a family member’s sole caregiver.

Multi-generational support means much more than aiding employees’ infants and elderly family members. It also means helping employees’ school-aged children.  myKlovr created our virtual college counseling service as a voluntary benefit that prepares high school students for college admissions success. Employees receive this benefit at a low cost and can use the app to check in on their children’s college preparation goals at any time of day.

Professional Development

Employees in hundreds of professions take professional development courses to maintain their professional licenses. These courses can cost hundreds of dollars a year, even if employees receive other discounts through professional organizations. Employers who provide group rates on professional development courses can save not only their employees money but also time. Employees without their employers’ support often waste hours researching professional development courses that meet recertification requirements. By helping their employees save time and money, employers can further raise their employees’ loyalty and job satisfaction

Keep Employees Informed

Making voluntary benefits a success at your company requires much more than a company-wide email or form. To ensure that voluntary benefits become a cornerstone of your company’s corporate culture, you have to invest the time and money to ensure that all employees understand voluntary benefits and stay up to date with the latest benefits your company offers. Consider investing in professional development, seminars, videos, and simple ‘how to’ guides. Once employees become acclimated to voluntary benefits, you can release more periodic updates.

Finally, keep prospective employees up to date by prominently displaying your latest voluntary benefits on your company or organization’s website.

Final Thoughts

Trends evolve, which means that companies must update their benefits every year to meet employees’ changing needs. This way, companies never lose out on attracting and retaining the best talent.

Voluntary Benefits: A Primer for Employers

From catered lunches to flexible work schedules, employers are doing everything they can to attract top talent away from other companies. Although attractive to employees, these benefits and perks can cost employers a tremendous amount of money. Also, not all employers can afford these services, especially when they already pay for traditional benefits packages. However, in this era of record-low unemployment, all employers must experiment with new and unique benefits. One such option involves voluntary benefits.

What Are Voluntary Benefits

The following chart breaks down some key differences between traditional and voluntary benefits.

Traditional BenefitsVoluntary Benefits
Employees receive them automatically.Employees select some benefits from a list of options.
Employers pay the cost.Employees pay the cost, but a much lower price as they receive a group rate.
As every major employer offers them, companies do not stand out to prospective employees.By curating a unique list of voluntary benefits, employers can target a particular group of professionals (e.g., millennials with young families) they want to recruit and retain.

Now that you know how traditional and voluntary benefits differ, here are some popular voluntary benefits that companies are offering their employees:

  • Identify theft protection
  • Critical-illness insurance
  • Pet insurance
  • Student-loan refinancing
  • Public transportation passes

To create a benefit for employees, companies partner with a second company — a benefits broker or professional employer organization (PEO) — that manages the benefit. The two companies agree on how the benefit will work and how much employees will pay. This process costs the employer very little; the company offering the benefit knows it will make its profit from the other company’s employees. Companies can offer their employees as many or as few voluntary benefits as they please.

Should My Company Offer Voluntary Benefits?

Voluntary benefits provide a host of advantages with little to no drawback for your company. By researching the most popular voluntary benefits and surveying your employees, you can determine which benefits would best attract and retain talented professionals.

If your company has never offered voluntary benefits, employees will need to learn how these benefits can complement their traditional benefits packages. You might consider holding a company-wide seminar or training session to educate employees about voluntary benefits.

After you roll out voluntary benefits, be sure to judge your employees’ reactions and adjust benefits accordingly. Just because employees responded positively to a benefit in a survey does not automatically mean that they will stay with your company if they should receive a better offer. In other words, providing the best voluntary benefits requires continuous fine tuning, especially if your company experiences moderate to high turnover.

MyKlovr’s Unique Voluntary Benefit

The best college admission counselors often charge over $100/hour for their services, making them out of reach for most families. Since 2017, myKlovr has striven to create an affordable virtual college admission advising program for high school students and their families. For a flat monthly fee, students receive expert, tailored advice to help them raise their chances for college admission success.

Our benefit appeals to employees who could not otherwise afford college admission counseling for their high school-aged children. As of the writing of this article, myKlovr has partnered with the following companies to bring our service to families in need:

By selecting myKlovr as part of your company’s voluntary benefits package, you convey to employees that you care about their lives outside of the office. With their children’s college advising in good hands, employees can direct more energy toward their work.

Your Next Step

Now that you understand voluntary benefits and how they can help your company, consider hiring a consultant – preferably a survey researcher — to determine which benefits best match your and your employees’ needs.

Back to Top