Students have a lot of things to get done for college applications. Putting together the perfect application for your dream school isn’t the only thing to do during this time, and the perfect application is not the only thing college admissions officers are looking for.
College admissions officers are starting to look at students’ demonstrated interest (or lack thereof). Demonstrated interest (in regards to college) is simply, going the extra mile to show true interest beyond the standard application.
The remainder of this article will discuss what demonstrated interest is in the traditional way, what it’s starting to look like with the growth of social media, and why this all matters.
Here is a short list of ways to show a college admissions officer your demonstrated interest.
- Campus Tours
- College Fairs
- Following up/sending thank you letters (when appropriate)
If you want to learn more, click here.
Changes in Demonstrated Interest – Social Media
College admissions officers are starting to look at applicants’ social media activity.
Why social media?
Answer: Social media is a great way for college admissions officers to get a glimpse into who you are based on what you follow and ‘like’.
Generally, people follow things on social media that they are interested in. Considering this, if a college admissions officer sees that you are following one or more social media accounts affiliated with the college, they will consider you to be very interested in the college and in turn, more likely to accept an offer.
Below are the results of a survey conducted by myKlovr asking its users if they would feel comfortable if college admissions officers checked their social media.
Why do College Admissions Officers Care About Demonstrated Interest?
Demonstrated interest shows a college admissions officer how likely you are to attend the college if you are accepted. Students who visit the campus, talk to the college representatives at college fairs, follow the college’s social media accounts, have a higher chance of accepting an offer.
College admissions officers are also looking for those students who are not only interested in their college on paper (college applications) but are actively going out of their way to learn more about the college.
Think about it this way, it is standard to send in an application, transcripts, test scores, and an essay. Demonstrated interest is going above and beyond what is required for college admissions which ultimately demonstrates the level of your genuine interest.