By Thomas Broderick
Voluntary benefits provide employers an excellent, low-cost method to attract and retain the best talent. With so many options, however, human resources departments may find it challenging to determine which benefits best match their employees’ needs. Also, a benefit that employees value in 2019 may lose its luster in 2020.
When employees lose interest in a voluntary benefit, that fact does not automatically mean that the benefit in question has lost value. Every time you hire an employee, your employees’ demographics shift ever so slightly. If your company experiences moderate to heavy turnover, expect that your employees’ voluntary benefits preferences to change. For this reason, companies should curate a broad selection of voluntary benefits that they can either offer all at once or rotate as their employees’ needs evolve.
We at myKlovr created our virtual college counseling service for the large percentage of American families who cannot afford the high prices that professional counselors charge. In this article, we’ll discuss our voluntary benefit and how it can help your mid-career professionals become more effective and loyal workers.
Your Target Audience
Before discussing myKlovr’s college counseling service, let’s determine whether your company’s employees might be interested. Our service benefits high school students and their families. As a result, if Millennials make up a majority of your workforce, it may be too soon to make myKlovr a pillar of your company’s voluntary benefits package. Millennials have young families whose children range from infants to late elementary school students. However, it’s never too early to start surveying these employees on whether they would want myKlovr as a future voluntary benefit.
How myKlovr Brings College Admissions Counseling to the Masses
Over the last few decades, college admissions have become more competitive than ever. Parents with means turn to private college admissions counselors to help their children explore colleges, improve their grades and extracurricular activities, and write excellent application essays. The best counselors charge over $100 per hour, putting their fees on par with some lawyers.
We at myKlovr created the world’s first virtual college counseling service to help high school students from all socioeconomic backgrounds increase their chances of college admissions success. The service works in much the same way as hiring a private counselor. After setting up an account, students take a lengthy survey that allows our software to understand their strengths, weaknesses, and college preferences.
Students receive a list of custom-tailored academic and extracurricular goals, as well as a college match – a list of colleges where they have the best chances of gaining admission. Parents and other trusted adults (e.g., teachers, high school counselors) that students invite to view their profiles receive updates on students’ progress.
Students’ profiles also provide a dedicated space where students can curate their best academic work. They can then reference these accomplishments in their college admission essays. At the same time, teachers can review this work when writing college recommendation letters.
Finally, we are so confident in our program’s ability to help students succeed that we offer a College Match Guarantee. If a student follows the academic and extracurricular recommendation we suggest and does not gain admission to any schools on their college match, we will refund their entire subscription cost.
What You Can Expect
The college application process takes an emotional toll on students and families. Also, most parents feel great anxiety at the prospect of their children moving away. These combined stresses can negatively affect employees’ work performance. Although myKlovr cannot eliminate stress from parents’ lives, it can assure them that their children are receiving excellent college admissions advice. This peace of mind can help your employees focus on their work better.
If your company employs primarily mid-career professionals, consider surveying them on whether myKlovr matches their families’ voluntary benefits needs. myKlovr offers a competitive rate for subscribers who purchase our service through a company-wide voluntary benefits package.