social media

[Press Release] World Leader in Virtual College Counseling, myKlovr, and Ground Breaking Social Media Training Provider, Social Assurity, Sign Strategic Alliance to Bolster College Admissions Success

AI-powered college counseling platform will now provide social media training to its users to help them get into college

(New York City, May 29, 2019) – With big data algorithms and predictive analytics now driving college admission and merit aid decisions, myKlovr announced today that they have partnered with Social Assurity to incorporate social media training into the myKlovr college counseling platform. Acknowledging that 75% of colleges routinely monitor an applicant’s social media presence, online social media training will now be available to myKlovr users as an additional membership benefit.

Social Assurity provides students with online social media training, teaching students how to utilize popular social media platforms to curate a digital self-portrait that showcases their interests and achievements, all while building a lifelong network.

MyKlovr’s CEO and Founder, Gustavo Dolfino said: “Social media is a valuable mechanism to convey information about an applicant. College admission offices, scholarship committees, alumni interviewers, and financial aid offices routinely evaluate a student’s social media interactions and online presence as a way to make better decisions about qualified applicants. MyKlovr is committed to positioning students for college success and social media plays a critical role in college admissions.”

Social Assurity’s founder, Alan Katzman added: “We are thrilled to be working with the myKlovr network of parents, students, and companies, and look forward to showing students how to use social media to distinguish themselves and to leverage enrollment management algorithms for the college admissions process.”

The strategic alliance between both leaders was put together over many months; it is a logical progression of a shifting paradigm in the college admissions world, where a one-stop shop solution was badly needed. By agreeing to cooperate and leverage each other’s platforms for the benefit of students and parents, myKlovr and Social Assurity have filled the void which had never been successfully addressed before.

About myKlovr
MyKlovr is a media division of Student Global, LLC, established in New York in 2016. MyKlovr is the first-of-its-kind virtual college counseling platform that utilizes predictive data analytics and artificial intelligence to increase every high school student’s chances of college admission. For more information, please visit https://myklovr.com.

About Social Assurity
Social Assurity is the leading online social media training provider for students, parents, and schools. Social Assurity empowers high school and college students to harness and leverage the power of social media to create informative and persuasive social media profiles that reflect their interests, unique qualities, and character traits. For more information, please visit https://socialassurity.com.

Does Technology Get in the Way of Learning?

I think the phone and social media definitely impedes learning. But nowadays some kids are required to bring a phone to school. My son uses it as a calculator, to look things up in class, and to take photos of class assignments. All of his homework is assigned and uploaded on the school’s specific website. They track his grades on that site and post school announcements there. In his Spanish class he uses a program called Quizlet and in math sometimes he’s assigned a Khan Academy video to watch.

But it’s the social media that is a problem. Not only can apps like Instagram and Snapchat become addicting, they can also lead to depression and bullying. What’s worse than seeing your friends post pictures from a party you weren’t invited to? And texting can take up so much time.

I once taught a two week writing workshop where a shy girl sat in the front row and looked into her lap each class. She didn’t do one bit of writing or respond to questions. I worried about her. When I looked closer, I saw she was texting the entire time. I approached her and tried to engage her about her texts. Texting is writing after all. And since I was teaching a screenwriting class, I equated texting to dialogue. She was writing her side of a conversation. Since she did not care if she would pass this class or not, I felt challenged to engage her. But after, she still didn’t care and continued to text until the bell rang never turning in an assignment.

Some schools are talking about banning phones from classrooms. Our local middle school hangs shoe organizers with pockets that keep cell phones safe during class and out of the student’s hands. This sounds like a great idea and I’d like to implement it in my house.

I watched a lot of television as a kid and I try to equate the phone usage with that. But My television didn’t go everywhere with me and I didn’t have it in my bedroom at night. My biggest gripe with the phones are that they aren’t allowing our children to have any downtime. Or to daydream or to spend a moment without stimulation. It’s always there within thumbs reach.

I hope the technology will one day be boring for kids. I hope they only go to the computer to look up something or to learn. But for now, I can only hope they come up for air once in a while.

4 Ways for Students to Build their Personal Brand

1) Social Media

We live in a society where social media seems to dominate our reputations.  In fact, social media has gotten so personal in the past decade that concerns of privacy are becoming increasingly prevalent. For example, just look at Mark Zuckerberg’s Facebook trial back in April regarding violations and infringements of data usage given to advertisers to target potential consumers. Horrifying.

Although social media is a scary concept with many negative components bringing stress to millions of Gen Z and Millennials, it can be used as an extremely effective marketing tool in order to build your personal brand… if you know how to harness it.

Whether you use Instagram, Facebook, Twitter, Pinterest, LinkedIn, Snapchat (the list goes on), or all of the mainstream mediums, you have the potential to gain a vast collective following, and therefore a digital voice that can be heard, regardless of your end goal.

That means putting your best foot forward. When it comes to social media, you want to have the right quantity of activity with content targeted towards the right market. Everyone is unique and different which means content should vary on a creative and individualized basis. This means updating your bio with interesting personal information.

If you’re a high school or college student, maybe put your school(s), grad year(s), and a quote that you live by as your bio. If you’re a start-up company, maybe put your brand’s slogan and your top services provided. Make sure you have your best profile picture available, perhaps a clear edited head shot incorporating the rule-of-thirds.

Be active on multiple forms of social media, especially LinkedIn in order to receive job updates, build connections, follow intriguing social media influencers and companies, read articles that interest you, and discover your passion(s).

Grow your follower base by keeping track of your personal analytical following through applications in the app store (unfollowing people you want to cut out of your life), using clever or comical captions and SEO trending hashtags, and staying engaged with comments, replies, likes etc.

Social media is an extremely informative marketing tool that anyone can use to market themselves to employers, friends, and potential connections.

 

2) On-Campus-Internships

If you’re a high school or college student who does not have time for a job or think it will take away from your academics during the school year, there are plenty of on-campus-internships at universities, as well as remote internships that will enhance your resume to future potential employers without consuming too much of your time.

Remote internships are a great way to get your foot in the door in the corporate world and can be tremendous learning experiences, especially if your field of interests are any of the following: communications, marketing, writing/journalism, psychology, social media, analytics, data research, and more.

These subjects are typically the most common among remote internships since more and more companies are finding it easier to get work done by students of these subjects even if they’re not physically in the office. In fact, many even offer college credits, giving you the option to save money that would be spent on taking another class.

 

3) Expanding Your Network

Being able to expand your network is one of the greatest “real-world” skills that a student or individual of any age can learn. This can be done via social media, including LinkedIn, representing the largest and most advanced form of your resume possible, connecting with companies that interest you, exploring myKlovr 2.0’s chat features after the launch, and reaching out to your connections.

For students looking to gain exposure to colleges, internships, jobs, or even just for fun, creating your own personal blog is another effective way to grow your network and personal brand, expand your following, and have your voice heard. You can write and publish articles on any topics you choose. Examples of popular blogging templates include WordPress, Wix, Squarespace, and many more.

When you submit a formal application to many colleges or employment opportunities, the recipient often times will ask for your “personal website” if you have one. Sharing your content on your personal blog is a great way to give insight of who you are and what you are passionate about. Use this opportunity to your advantage and start building that personal brand.

 

4) Daring to be Different

It is perfectly okay to step outside of your comfort zone. After all, this is what applications are all about. Learn what you are passionate about as soon as possible and attack that opportunity. For example, join that school club you always secretly wanted to get involved in, learn how to play that instrument you’ve been wanting to play, chase that crazy business idea, or even get involved in more athletics to learn how to work in a team environment.

Whether you’re a high school, college, or grad student, now is the time to learn about yourself and figure out your passion. Most people your age don’t know what that passion is yet, and that is okay. That is why you step out of your comfort zone to try new things. If you get involved by attempting to tackle new and productive challenges, your resume, applications, and personal brand will build themselves.

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