Traditional College Rankings Versus myKlovr

May 5, 2023

For decades, high school students turned to the U.S. News and World Report to find their dream college. However, more and more colleges are opting out of rankings. Their reasons for doing so are numerous, but the impact on college applicants is the same:

One less tool to find the right school.

For decades, the answer was to look outward, to research opinions like those of U.S. News and World Report. But with advances in technology, there is a new option – looking inwards for guidance.

In this article, we’ll discuss how myKlovr turns the traditional college search on its head and gives every student you serve as a high school counselor new ways to plan for their futures.

College Searching in the Past

Take a moment to remember your college search. It probably involved a big book that broke down 1,000+ schools’ stats (e.g., tuition, admission rate, student body, reputation). The U.S. News and World Report offers a similar service with the caveat that colleges are listed based on how they rank in different areas.

We at myKlovr don’t have to tell you that this kind of ranking system appeals to college applicants aiming to get into the most well-known colleges. It even convinces many students that only the schools at the top of any list are the ones worth applying to.

But, as you know, this is an outward-looking approach. For generations, college applicants considered hundreds of options with little consideration of what they actually wanted in higher education.

That’s where myKlovr comes in.

How myKlovr Turns College Searching on Its Head

The first thing students do after creating a myKlovr account is take academic and personal surveys. Their answers help our artificial intelligence (AI) learn much about them in just a few minutes, such as their:

  • General and Career Interests
  • Academic Goals
  • Areas of Improvement

This information turns thousands of potential four-year, two-year, and vocational colleges throughout the United States into a manageable list of custom-tailored recommendations. Some schools may be private, others public, some out of state, and a few online. Our AI considers only users’ needs/abilities when making recommendations.

And, yes, we provide in-depth information about every school we recommend.

And since our AI identifies areas of improvement, we offer personalized action plans users follow so that they may qualify for the reach colleges on their list. This feature benefits freshmen/sophomores, as they have plenty of time to improve their grades and take on new challenges such as honors/AP classes.

Although myKlovr provides custom-tailored recommendations and a slew of other resources, we know that counselors like you, teachers, and parents are still crucial to the college-search process. That’s why you can join users’ support networks. Being a support network member lets you keep tabs on users’ progress and offer essential advice when needed.

Final Thoughts

The decline of U.S. News and World Report as a college-research service may be a blessing in disguise. It gives you and your students the chance to have a new conversation about finding the right school. And with myKlovr, that conversation is easier than ever.

Please reach out to us at with questions or learn more about our service on We look forward to partnering with you and helping your students plan for the future.

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